Best Free keyword Tool (Google’s AdWords Keyword Planner) and how to use it

When it comes to keyword research, they offer the Keyword Planner as the free keyword tool in their AdWords platform.

As the name suggests, the Keyword Planner can help you find lucrative keyword opportunities regardless of your niche. All you need is a valid Google account and a few ideas for your “seed keyword” to get started.

To launch the Keyword Planner, log in to your AdWords dashboard, click “Tools, billing, and settings”, and then select “Keyword Planner” under the “Planning” column.

after that go to Discover new keywords.

The best thing about Keyword Planner is that it can provide you with tons of keyword ideas based on a single seed keyword, phrase, or domain URL. Just type in anything that you deem relevant in your niche and click “Get Started” to proceed.

The more keywords you use in your initial search, the more refined your campaign will be. But for the sake of this guide, let’s go ahead and use “digital marketing” only — plain and simple.

On the next page, Keyword Planner will present you with a long list of keyword ideas along with a few important metrics to consider:

as you can see you will get more recommendation by google to Broaden your search

as you can see at the top .

To help you pick the most profitable keywords out of the bunch, here is a brief explanation on each metric in the AdWords Keyword Planner.

• Average Monthly Searches
  The average search volume for keywords is a direct measure of its popularity. Keywords with lower average monthly searches are generally less competitive, but they can still be profitable to some low-volume niches.
• Competition
  Picking a highly competitive keyword is usually a bad idea for small brands and startups, especially if you’re preparing for SEO. However, Keyword Planner is somewhat limited in terms of gauging keyword competitiveness. You should always go for low-medium competition as a rule of thumb.  
• Ad Impression Share
  This particular metric is only useful if you have an active AdWords campaign. Put simply, it measures the amount of impressions you receive in relation to the total number of searches for that keyword.
• Top of Page Bid (High/Low)
  The “top of page bid” figures measure the cost that advertisers have historically paid to be at the top of SERPs or search engine results pages. Again, this isn’t particularly useful for keyword research, but it can give you an idea on how profitable a keyword can be.
• Account Status
  Lastly, the “Account Status” column indicates if you already use a particular keyword in your AdWords campaign.