Are bing ads worth it? Do Bing Ads Work?

Content

While many people are familiar with and enjoy Google for search and advertising, Bing's Microsoft Advertising is a valuable complementary PPC marketing platform.

You may be wondering if Are bing ads worth it. When compared to Google search ads, how effective are Bing ads? 

Yes, but also... maybe, is the simple answer. The correct answer depends on your business's requirements. Though many businesses spend their advertising efforts on Google, Bing Ads can help you expand your reach and develop your business in a variety of ways.

By the end of 2019, Microsoft's Bing search engine has handled over 936 million monthly searches. Bing is the second most popular desktop search engine, so considering how people use it might help you improve your marketing reach across an often overlooked platform.

Bing had more than 6% of the global search market at the start of this year, and its ad network had grown to the point where it was bringing Microsoft more than $7.6 billion every year.

Bing advertisements can also be extended across the company's entire ad network, giving marketers access to high-value audiences all over the web.

So, are bing ads worth it?

We'll go over the essentials, such as reach, costs, and conversion rates, but we'll also go over some of the unique aspects of Bing ads that set it apart as a marketing platform.

What are Bing ads? 

Bing advertisements work in a similar way to Google Ads in terms of principle. Microsoft Advertising is a pay-per-click (PPC) platform that enables you to target a specific audience, improve website traffic, and increase revenue.

In the SERP(Search Engine Result Page), Bing advertisements resemble Google ads in appearance and length of title and meta data. Bing Ads works on a similar auction structure to Google Ads, where advertisers can show relevant ads to consumers who are searching for such keywords. Marketers can bid on search keywords to have their ads show on search results pages, and they can pay a nominal charge for each click. This is still one of the most popular types of search marketing.

This form of search advertising remains one of the most popular forms of internet advertising because it’s still so successful. All that’s needed is a campaign set up through the Microsoft Merchant Center and a budget.

Bing search ads let advertisers gain access to a wider range of potential customers and the ad platform lets marketers target specific keywords important to them.

Reach

Because Bing is owned by Microsoft, you're also advertising on Yahoo, AOL, MSN, and other partnership sites when you use Bing ads.A huge benefit to utilizing Bing’s advertising options is that you are filling any gaps in your advertising campaigns that you might be missing by focusing on Google alone.

Although Bing only accounts for 6% of the global search engine market share, Bing ads still reach 63 million users. If you are not using Bing ads, that is a significant amount of missed opportunity.

Bing also has 936.5 million monthly global visitors and about 12 billion monthly searches worldwide.Although Bing's market share appears to be little when measured by the number of users, it's vital to remember that the company is continually developing and improving.

Not only you can use Bing ads to increase your overall visibility within engines, but you can also reach a wider and more specific demographic.

Demograph

Bing is the second most popular search engine in the United States, accounting for 30 % of all searches.Bing also accounts for 34% of all desktop searches within the U.S. and has a monthly search volume of 500 million in the U.S.

If you're looking to advertise your items locally or mostly to Americans, Bing adverts should be part of your marketing strategy.

Bing's audience share by gender demonstrates that there are nearly equal numbers of male and female users, implying that you can target both in your marketing plan.

Bing advertisements, depending on your target audience, can help you reach people who aren't currently being reached by your existing marketing efforts. We recommend that you evaluate the areas where your present plan falls short in terms of reaching your target audience, and that you consider adding Bing ads to strengthen your strategy.

Cost

Although paid ad budgets fluctuate by industry, Bing ads tend to be very affordable (though, affordability is mainly determined by your budget). 

Many people believe that the reduced costs are due to Bing's small part of the worldwide search industry, which means that there is less competition for terms.

Plus, creating a Microsoft Advertising account is free on its own, the only costs associated with your ads is the budget required for keyword bids.

For many industries however, these lower costs mean that clicks are cheaper, and you get more for your money. When it comes to Bing ads and Google Ads, the average cost per click on Bing is less than half the average cost of Google ads. 

As a result, you could hypothetically double your ad budget by using Bing advertisements, but this depends on your business, and we don't propose putting all your eggs in one basket with Bing only to double your budget.

Click Through Rates 

Bing ads are known for having higher click-through rates than Google ads in the shopping and financial services search sectors.

Yahoo and MSN offer financial reporting resources and ads in those verticals, they are able to reach a highly interested audience which means higher engagement and higher CTRs.

Conversion Rates

Although Bing PPC ads have a greater engagement rate and are routed to more post-click landing sites, the average conversion rate across all industries is around 2.94 percent. These conversion rates are averaged across all industries, so yours may be higher or lower.

Justifying the value of your Bing ads campaign can be easier by tracking metrics in the Microsoft Advertising interface. 

Bing gives users the Conversion Goals Page to track conversion, conversion rate, revenue, cost-per-acquisition (CPA) and revenue on ad spend. 

This platform will be helpful for businesses running a new campaign, wondering to themselves “do Bing ads work?”

Bing’s Ads Targeting Capabilities

Bing ads have a number of targeting capabilities including in market, location, day of the week, gender, age and more.

Where Bing advertising really stands out though is with it’s LinkedIn profile targeting and device targeting capabilities. You can market or advertise to certain individuals or businesses by using the LinkedIn profile targeting tool.This is incredibly beneficial if you use account-based marketing.

Bing’s device targeting allows you to target based on user’s device type and OS, as well as assign different time zones to different campaigns. You can also choose to not display your ads on desktops to focus more on mobile users.

So Is Bing Advertising Worth It?

Although Bing makes up a small percentage of the world market share, Bing ads are still reaching millions of people. However, if you are wondering if Bing ads are worth it, that depends on your individual business’s needs. Working with a professional Bing ads management team can help you map out your specific goals, and what your campaign might look like. This is a route most businesses choose to go.

Bing is slowly growing and has been slowly been increasing its percentage of the world market share for years. Because a majority of its users are from the United States, Bing ads offer plenty of opportunities to expand your reach to people within the U.S. So if You want to target U.S audience then Bing ads worth it.

Again, we do not recommend spending your whole marketing budget on Bing advertisements, but it is always a good idea to seek for ways to broaden your marketing efforts and reach more prospective clients.

Even if you only decide to use Bing ads as a supplement to your other paid ad efforts, it is worth looking into. Do the research on costs to decide if utilizing Bing ads is right for your business.

When you first start using Bing, we recommend that you let it run long enough to collect data to compare it to your other PPC platforms. This allows you to make a decision based on the specific demands of your company.

Special Offer

Now if You Have decided to Invest in Bing ads. Here is a special offer for you.

You’ll Get a $125 bing ads coupon, Completely for FREE When you invest $25 on bing ads.

Follow This link to claim your Free coupon.