5 Practical Tips To Increase Email Open Rates & CTR (2021)

An email marketing campaign can generate a return on investment of up to 4400% Or  Email produces $44 for every $1 spent. However, I stated that it "can" not "will" provide you with this return on investment. Increase your email open rates and click-through rates to ensure a good ROI(return on investment).

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If you Google "email marketing ROI," you'll see this sample on the first page of results:

Yes, you get the ROI of $44 for every dollar you spend on email marketing. And that is phenomenally huge! But what if no one opens your emails?
Of course, you’ll get nothing out of it. In this article, I will reveal 5 practical tips to improve open and click rates for your email campaign. Are you ready? Let’s get started.

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Average Email Open Rates & CTR(Click-Through Rates)

Let's start by learning about the industry's typical email open rate and click-through rate. According to CampaignMonitor, the open rate for emails should be between 15% and 25%, while the CTR should be 2.5%

Now that you know the industry’s average benchmark for email marketing campaigns, let us see how to increase email open rates and CTR.

5 Simple Ways to Boost Email Open Rates and Click-Through Rates(CTR)

Implement these practical methods to boost your email open rates and click-through ratio if they are low. Let's get started!

1. Test Your Email Subject Line

The subject line of your email is crucial. It determines whether or not someone will open your email.
With your subject lines, you'll need to stand out. 
However, don't seem overly promotional that your emails end up in spam folders.
For years, digital marketers have used the same subject line algorithms to construct email campaigns.
Therefore, these common subject lines can be filtered out as white noise. Your primary goal should be to get your email into people's inboxes instead of spam folders.

Be creative with email subject lines
Use your imagination when it comes to email subject lines.
This is what you need to do.
First, go to SendCheckIt, an email subject line checker. Enter your subject line and conduct a test before launching your campaign.
For example, I’ve chosen “Would You Like To Go From $0 To $100 + Per Day ?,” which got 99 points in the Email Subject Line Tester. And hopefully, it’s not going to trigger any spam filters. 

2. Stop your email from ending up in the spam folder.

Spam filters have improved in recent years, but they are still not flawless. Even the most important emails can end up in the spam folder, never to be viewed again.
Avoiding being flagged as spam is the greatest method to ensure a high open-rate for your email marketing messages.
Verify that all recipients have completed the double opt-in process to receive your emails. Words like "purchase," "discount," and "cash" should be avoided.
Here's how I recommend avoiding spam filters.
First Go to GMass

Then go to GMass Email Deliverability Tester and copy the 20 email addresses given there.

Return to your email service and put the addresses into the list of recipients. Also, send your email right now.
Return to the GMass Email Deliverability Tester and add your subject line to the 'Step 2' section.
You can also examine where your email might have ended up.

And you can easily see where your email may have landed as you can see in the above picture for example that 2 times my email reached into the primary inbox and once in the spam folder.

If you know something is wrong, you can quickly fix it. How do you do it?
  1. Change your subject line
  2. And your email’s body as well
Do the testing again and again until you see the ‘Inbox’ sign in the GMass tester. I always do the testing even before sending an email to my recipients. 

3. Boost Your Email Sending Score

What is an email sending score, anyway? Well, it's kind of probability that your email will reach your subscriber's inbox.

Here are some of the best practices to keep your email from going to spam and increase email open rates:
  • Make it simple for your subscribers to unsubscribe from your emails.
  • Instead of clickbait, use subject lines that are worth clicking on.
  • Use words that aren't spammy.
  • Request to be added to your subscribers' whitelist.
  • Send through verified domain or subdomain and good IP address
These are a few methods you can manually do to make your email friendly to your subscriber’s inboxes. 
And let me tell you about my top-secret tool for doing just that.
Go to Mail-Tester.Com and copy the temporary email address given on the homepage. 
Send your email to this address now. And come back to mail-tester.com and check your score.

Make sure to get at least 9 scores out of 10. It's a brilliant way to be confident that your subscribers will get your email. 

4. Send the Email to Yourself

Not only is sending an email to yourself first a great idea for your business, but it's also a great idea for your overall email campaign. It also proves that your email will be delivered to your subscribers. You get a sneak peek at what your subscribers are going to view.

Before I send an email to my subscribers, I send it to myself to:
  1. To see where it lands in my inbox
  2. Make sure everything looks good
I put myself in the shoes of my recipient while reading the email. And I decide if I will click on the links given in the email. I run my email campaign if the answer is ‘yes. Also, check the email on your phone as well to see if it's responsive. 

5. Write Clear Email Body With click-worthy CTA(Call To Action)

Every email must have a purpose so that you're focused on it. And in the middle or end of your email should be a click-worthy call to action.
Small mistakes can shorten your email list. So, be careful when writing your email copy. And use these tips to increase email open rates and CTR:
  • Be clear about your target audience
  • Use clear and actionable language
  • Align your email with your subject line
  • Personalize each email to the perfect level
  • Never sell before your prospect is ready
  • Talk about benefits, not features (obviously)
  • Make use of FOMO (Fear of Missing Out) subtly
  • Keep your CTAs clear, concise, and eye-catchy
  • Use an email marketing tool to capture your emails.

In Short

  1. Test your Sub. line using SendCheckit
  2. GMass Email Deliverability Tester can ensure that your emails do not end up in spam folders.
  3. Boost your Email Sending score on Mail-Tester
  4. Send Email to Yourself
  5. Write clear Email with Powerful CTA

These tips and tools and this free webclass helped my email campaigns get way better results than the industry's average. 
However, don't be dismayed if you don't receive the same response straight away.
Which of these email open rate and click-through-rate-increasing techniques and tools do you prefer? Please let me know in the comments section below.